While not every brand necessarily starts with their name, this inevitably comes to play sooner rather than later. While most domain names are simple to look at and read, a lot of thought must be put into them in order for them to be legitimate and effective. For affiliate marketers at this stage in their project, here are a few tips on choosing the perfect domain name.
Make it Brandable and Original
Coming up with a brandable, unique domain name is critical in attracting the attention of a large audience. It’s advised that bloggers look into the variety of other blogs in their niche to identify the successful trends and learn from them. Of course, bloggers should avoid using a name that’s already trademarked, and they shouldn’t name their domain by directly imitating another platform in their niche.
Everyone with a basic knowledge in website building should know that keywords play a central role in driving traffic to a platform. However, what isn’t as well known in this regard is that, by implementing keywords right into the domain name, search engines are better equipped to display the website in question to those looking in its niche. By mindfully adding the right keywords into the domain name, a blog can rank much higher in a Google search. It’s important to note that, as hard as it is to find a suitable domain name that isn’t already taken, it’s even more difficult to do so while implementing useful keywords. It will definitely take a bit of time and a lot of creativity to effectively pull this off, but it will all be worth it in the long run.
Keep it Short and Sweet
As important as keywords are, it’s important not to overdo it by loading the domain name with a bunch of them. As always, keeping things short and sweet tends to pay off. A domain name under 15 characters has a better chance of catching on and sticking in the audience’s mind in the long run. Additionally, it’s important to note that longer domain names come with a higher risk of users entering typos in looking for it, which is a factor that can deter several potential audience members on its own.
Leave Some Room for Expansion
While it’s important to choose a domain name that clearly identifies the niche, it’s ill-advised for affiliate marketers to implement too much specificity in coming up with their name, since this might limit their chances of expansion. For instance, a beef company named Hero Steak is awol marketing limiting its visibility if it chooses to someday produce other beef-based foods aside from steak. affilate marketers should seek the delicate balance between clarity and flexibility when choosing their domain name.